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Some theorists have proposed a model that focuses on studying consumer goals as a way to explore ...

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Some theorists have proposed a model that focuses on studying consumer goals as a way to explore ...

Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above?

▸ theory of direct response

▸ theory of trying

▸ rejection theory

▸ theory of reasoned action

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Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 128 times

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