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The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of ...

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The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of ...

The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Reliant. What is illustrated by a "fact-based" marketing strategy?

▸ autonomic route to persuasion

▸ peripheral route to persuasion

▸ central route to persuasion

▸ somatic route to persuasion

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Psychology: Themes and Variations

Edition: 5^th

Authors: Weiten, McCann

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prod5 Author

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Just got PERFECT on my quiz

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this is exactly what I needed

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