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A political candidate uses a negative campaign commercial in which the candidate's opponent is ...

A political candidate uses a negative campaign commercial in which the candidate's opponent is shown alongside a negative image of an angry mob. What is the intent of this commercial?

▸ to create an accurate contrast between the candidate and the opponent

▸ to indicate to the public that the opponent was the individual who angered the mob in the first place

▸ to associate the opponent with a negative emotional response

▸ to associate positive emotional responses with the candidate who sponsored the commercial

Textbook

Psychology: Themes and Variations

Edition: 5^th

Authors: Weiten, McCann

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