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A local car insurance company advertises their products with television commercials. During those ...

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A local car insurance company advertises their products with television commercials. During those ...

A local car insurance company advertises their products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they are customers of the company. The advertisement does not, however, mention any of the features or costs associated with the product. This company is attempting to earn customers through which path of processing?

▸ tertiary route

▸ secondary route

▸ peripheral route

▸ central route

Textbook

Psychology

Edition: 1^st

Authors: Hudson, Whisenhunt

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