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jasmeen jasmeen
wrote...
2 years ago


Which of the following is NOT a step in the product-positioning process?
   a.   Identify the relative set of competitive products.
   b.   Examine the fit between preferences of segments and the current product position.
   c.   Determine the product’s current position versus competing offerings.
   d.   Develop an evoked or consideration set of possible positions.
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wrote...
Educator
2 years ago
Develop an evoked or consideration set of possible positions.
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