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normie normie
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7 years ago
In the process of developing a marketing plan, differentiating and positioning the product relative to the competition most likely occurs when a marketing/firm is ________.
A) implementing tactical programs
B) developing the brand strategy
C) setting objectives
D) developing the marketing mix strategy
E) assessing consumer needs
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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