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Statingu Statingu
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8 years ago
When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:
A) brand positioning
B) brand repositioning
C) perceptual mapping
D) brand extension
Textbook 
Marketing Management

Marketing Management


Edition: 4th
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Russo88Russo88
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8 years ago
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Statingu Author
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8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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8 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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