Explain how and why the process of developing a marketing plan might be more important than the ...

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

Question 2

When the consumer demand for vehicle tires increases, the demand for rubber also goes up. This increased demand for rubber due to the increase in demand for tires shows the effect of _____ on business markets.
 A) autonomous demand
  B) acceleration demand
  C) concentrated demand
  D) direct demand
  E) derived demand

Question 3

Before preparing a bid for any potential contract, the industrial firm should first:
 A) estimate the profitability of the potential contract.
  B) assess the probability of winning the contract.
  C) carefully define their objectives.
  D) conduct a preliminary analysis of their expected costs in performing the potential contract.
  E) evaluate the strength of potential competing bidders.

Question 4

Production-lining a service operation can be achieved through:
 A) utilizing hard technologies.
  B) customizing services.
  C) utilizing soft technologies.
  D) meeting individual customer needs.
  E) utilizing hard and soft technologies.

Question 5

Defend or contradict this statement: The most important aspect of strategic market planning is marketing implementation. Without good implementation, nothing gets accomplished and customers do not receive desired benefits.

Question 6

Jennifer just moved to a job as a retail salesperson in the same company where she was previously working as a business-to-business salesperson. Which of the following changes can she expect?
 A) She will have to work with a higher number of customers.
  B) She will have to work with a larger size of customers.
  C) She will not have to worry about the buying influences of her customers.
  D) She will have to work in a high demand fluctuation market.
  E) She will not have to know as much about her company's products.

Question 7

The competitive bidding approach that may include deliberations with suppliers throughout the bidding process is referred to as:
 A) closed bidding.
  B) open bidding.
  C) contractual bidding.
  D) institutional bidding.

Question 8

The objective of decoupling is:
 A) separating consumption in time and space.
  B) unbundling services so that they may be purchased separately.
  C) separating the technical core of the operation from the high customer contact areas of the firm so that efficiencies may be achieved.
  D) managing consumers so that they do not negatively influence one another's service experience.
  E) separating co-workers who, due to their differences, decrease the operational efficiency of the system.