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matashola matashola
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7 years ago
Which step of the process of building a marketing plan asks if the strategic market plan and the tactical marketing strategy are producing desired levels of performance with respect to market share, sales revenue and profitability?
a.   marketing budget
b.   situation analysis
c.   performance evaluation
d.   strategic market plan
e.   marketing mix strategy
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
My friend got the same as you Smiling Face with Open Mouth
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