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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
Which step of the process of building a marketing plan identifies strengths, weaknesses, opportunities and threats with the goal of identifying key issues that drive performance?
a.   marketing budget
b.   situation analysis
c.   SWOT analysis
d.   strategic market plan
e.   marketing mix strategy
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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#2
7 years ago
So helpful
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