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matashola matashola
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7 years ago
In which step of the process of building a marketing plan is an estimate of market and profit performance made for each year of a 3- to 5-year strategic market planning horizon?
a.   marketing budget
b.   situation analysis
c.   SWOT analysis
d.   strategic market plan
e.   marketing performance plan
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
Thanks for providing this
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