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nisha nisha
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3 weeks ago
When developing a formal marketing plan, why is it most important to review where you are and how you got there?

▸ To identify areas for diversification

▸ To better understand the external environment

▸ To identify trends that could affect the business

▸ To better evaluate what the competition is doing

▸ To learn from mistakes and repeat successes
Textbook 

Business in Action


Edition: 9th
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pipi123pipi123
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To learn from mistakes and repeat successes

Reviewing where you are and how you got there is critical because you want to learn from your mistakes and repeat your successes-without getting trapped in mindsets and practices that need to change for the future, even if they were successful in the past.

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