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texasmade2550 texasmade2550
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3 weeks ago
Compare and contrast market penetration with diversification.
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Business in Action

Business in Action


Edition: 9th
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HCho0HCho0
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Market penetration involves selling more of a firm's existing products into the markets it already serves. Diversification refers to creating new products for new markets. Market penetration can be the least risky because your products already exist and the market has already demonstrated some level of demand for your products. However, diversification has high levels of risk. It involves creating new products for new markets which is usually the riskiest choice of all because you encounter uncertainties in both products and market dimensions.
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texasmade2550
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3 weeks ago
Good timing, thanks!
annakc
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Smart ... Thanks!
nadiia
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2 hours ago
This helped my grade so much Perfect
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