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sunkiss22 sunkiss22
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3 weeks ago
The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called ________.

▸ stealth marketing

▸ strategic marketing planning

▸ marketing research

▸ social commerce

▸ marketing concept
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Business in Action

Business in Action


Edition: 9th
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JsimonJsimon
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strategic marketing planning

The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.
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sunkiss22
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this is exactly what I needed
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Helped a lot
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Thank you, thank you, thank you!
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