Top Posters
Since Sunday
A
8
6
R
3
o
3
3
m
3
2
a
2
S
2
m
2
A
2
t
2
New Topic  
sunkiss22 sunkiss22
wrote...
Posts: 21
Rep: 0 0
3 weeks ago
The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called ________.

▸ stealth marketing

▸ strategic marketing planning

▸ marketing research

▸ social commerce

▸ marketing concept
Textbook 

Business in Action


Edition: 9th
Authors:
Read 7 times
1 Reply
Replies
Answer verified by a subject expert
JsimonJsimon
wrote...
Posts: 22
Rep: 0 0
3 weeks ago
Sign in or Sign up in seconds to unlock everything for free
More questions for this book are available here
strategic marketing planning

The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.

1

Related Topics

wrote...
Posts: 21
Credits: 10

3 weeks ago
this is exactly what I needed
wrote...
Posts: 68
Credits: 30

Yesterday
Helped a lot
wrote...
Posts: 82
Credits: 40

2 hours ago
Thank you, thank you, thank you!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  97 People Browsing
 273 Signed Up Today
Related Images
 159
 92
 48