Top Posters
Since Sunday
A
8
6
R
3
o
2
C
1
1
1
1
y
1
e
1
s
1
New Topic  
opfaluyi opfaluyi
wrote...
Posts: 21
Rep: 0 0
3 weeks ago
Which of the following refers to creating variations of an existing product?

▸ Brand differentiation

▸ Product mix

▸ Brand filling

▸ Product expansion

▸ Line stretching
Textbook 

Business in Action


Edition: 9th
Authors:
Read 4 times
1 Reply
Replies
Answer verified by a subject expert
cherylelcherylel
wrote...
Posts: 20
Rep: 0 0
3 weeks ago
Sign in or Sign up in seconds to unlock everything for free
More questions for this book are available here
Product expansion

Product lines can be expanded by introducing additional items in a given product category under the same brand name or by expanding a product line to add new and similar products with the same product name.

1

Related Topics

wrote...
Posts: 21
Credits: 10

3 weeks ago
Brilliant
wrote...
Posts: 72
Credits: 40

Yesterday
Smart ... Thanks!
dri
wrote...
Posts: 163
Credits: 125

2 hours ago
This helped my grade so much Perfect
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  167 People Browsing
 261 Signed Up Today
Related Images
 338
 109
 31
Your Opinion
Who's your favorite biologist?
Votes: 242

Previous poll results: Do you believe in global warming?