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Marketing Whiz Marketing Whiz
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2 years ago
The ads for FreshFruits Market cite a greater choice of organic food and produce when compared to TraderNick's stores.

This strategy is an example of:

A) Positioning by competitor
B) Positioning by product user
C) Positioning by product class
D) Positioning by use or application
E) Positioning by price/quality
F) Positioning by attributes/benefits

Correct Answer: Positioning by competitor
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