Explain the direct and associated effects of emotional arousal on attraction.

1) Direct effect.
- positive emotions directly produce increased attraction.
- negative emotions directly produced decreased attraction.
2) Associated (indirect) effect.
- positive emotion (from any cause) becomes associated with a person (classical conditioning), which, in turn, increases attraction.
- negative emotion (from any cause) becomes associated with a person (classical conditioning), which, in turn, decreases attraction.
3) If a negative emotion is strong enough, it may overcome any positive emotion present and/or cause disliking/repulsion.
4) Positive or negative affect can be due to any cause, as long as it is (or becomes) associated with a person through classical conditioning.