Venus is usually either the "evening star" or the "morning star" because

The orbit of Venus is inside the orbit of Earth. Unlike the outer planets, Venus is always relatively close to the Sun in the sky. When Venus is on one side of the Sun, it’s trailing the Sun in the sky and brightens into view shortly after the Sun sets, when the sky is dark enough for it to be visible. When Venus is at its brightest, it becomes visible just minutes after the Sun goes down. This is when Venus is seen as the Evening Star.

When Venus is on the other side of the Sun, it leads the Sun as it travels across the sky. Venus will rise in the morning a few hours before the Sun. Then as the Sun rises, the sky brightens and Venus fades away in the daytime sky. This is Venus the Morning Star.