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Statingu Statingu
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Posts: 2996
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8 years ago
There is often tension between objectives of increasing market share and increasing profits because:
A) market share and profits cannot be increased simultaneously.
B) market penetration strategy, an effective strategy to increase share, usually results in negative earnings.
C) market share is a prerequisite to increase in profits.
D) some of the activities required to increase share lower profit margins and increase costs.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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#1
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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