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Statingu Statingu
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Posts: 2996
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8 years ago
The value of a brand name in communicating quality or other aspects of the product is called:
A) value equity.
B) brand equity.
C) strategic value.
D) brand position.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
wrote...
#2
8 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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