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Statingu Statingu
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Posts: 2996
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8 years ago
The main variable that determines the extent to which brand equity can be transferred to the extension is called:
A) adaptability.
B) association.
C) fit.
D) match.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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#1
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
wrote...
#2
8 years ago
That makes a lot of sense lol Where was my head.

Marking this thread solved!
wrote...
#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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