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Statingu Statingu
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8 years ago
In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because:
A) they believe that customers are not aware of the technological innovations that they are capable of.
B) products sell better with focus on technology than with focus on customers.
C) high-technology companies are usually founded and run by engineers.
D) these companies invest huge amounts in innovation and have the ability to create entire product classes.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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