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Posts: 3806
3 years ago
Distinguish between a direct marketing channel and an indirect marketing channel.
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Marketing: An Introduction
Edition: 7th
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3 years ago
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  A direct marketing channel has no intermediary levels; the company sells directly to consumers. Avon Cosmetics, Amway and Dell are a few examples of companies that sell directly to consumers. In an indirect marketing channel, the channel containing one or more intermediary levels has several variations. In one channel, a manufacturer sells through a retailer to consumers. For example, automobiles are sold using this channel. In another variation, a manufacturer sells through a wholesaler and a retailer to consumers. Soft drink companies sell their products using this approach.
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