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At a party, Jenny talks to a flight attendant who mentions the passenger she had in first class who ...

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At a party, Jenny talks to a flight attendant who mentions the passenger she had in first class who ...

At a party, Jenny talks to a flight attendant who mentions the passenger she had in first class who needed a second seat for his oxygen and other medical equipment. Jenny realizes that modifying buses for medical needs instead of luxury could open a whole new market. This is an example of:
A) product strategy
B) transactional selling
C) the persuader stage
D) the marketing mix
E) the marketing concept

Textbook

Selling Today: Creating Customer Value

Edition: 13^th

Authors: Manning, Ahearne, Reece

Read 280 times

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nailat Author

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7 years ago

Thank you, this is exactly what I needed!

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Nicro

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7 years ago

glad you liked it

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