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prodeco prodeco
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7 years ago
Which of the following, if true, undermines the argument that Zappos should move toward a mass marketing campaign?
A) Zappos' market research reveals that price is the most important factor for most customers who routinely buy shoes, clothing, and accessories.
B) Awareness of Zappos' brand is low among customers who routinely buy shoes, clothing, and accessories.
C) The number of people who use the Internet to purchase clothing items is expected to grow substantially in the next three years.
D) Zappos' initial marketing budgets were too small to allow it to purchase advertisements in popular newspapers and magazines.
E) Recently, most newspapers and magazines have lowered their advertisement rates due to reduced circulation.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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eyemak83eyemak83
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prodeco Author
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7 years ago
I'm all ready for my exam this week Smiling Face with Open Mouth Will share with my patrons
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