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prodeco prodeco
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7 years ago
Which of the following is the most compelling reason for Nuvo to adopt consumer-generated advertising?
A) More and more companies seem to be embracing consumer-generated advertising.
B) Nuvo can collect new creative ideas about the brand and what it means to users.
C) Consumers should have absolute creative freedom and control over advertising.
D) Consumer-generated advertising comes free of cost.
E) As a rule, consumers tend to be more creative than advertising agencies.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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eyemak83eyemak83
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7 years ago
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