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Andru Andru
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6 years ago
In the Target case study, why did Target send a teen maternity ads?
A) Target's analytic model confused her with an older woman with a similar name.
B) Target was sending ads to all women in a particular neighborhood.
C) Target's analytic model suggested she was pregnant based on her buying habits.
D) Target was using a special promotion that targeted all teens in her geographical area.
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Business Intelligence, Analytics, and Data Science: A Managerial Perspective

Business Intelligence, Analytics, and Data Science: A Managerial Perspective


Edition: 4th
Authors:
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Business Intelligence: A Managerial Perspective on Analytics, 4/E (Sharda, Delen, Turban)
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fiona_zapatifiona_zapati
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6 years ago
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Andru Author
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6 years ago
You make an excellent tutor!
Liarec
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Yesterday
Helped a lot
Zacellison
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2 hours ago
Smart ... Thanks!
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