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Nathan Green is starting a firm in the organic produce industry. Nathan has developed a ...

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Nathan Green is starting a firm in the organic produce industry. Nathan has developed a ...

Nathan Green is starting a firm in the organic produce industry. Nathan has developed a statement—"Helping Make Your Life Better, Healthier, and Fuller"—that describes the reason his company exists and what his business model is supposed to accomplish. In the terminology used in the Barringer/Ireland Business Model Template, Nathan's statement is referred to as his ________ statement.
A) values
B) uniqueness
C) differentiation
D) mission
E) task

Textbook

Entrepreneurship: Successfully Launching New Ventures

Edition: 5^th

Authors: Barringer, Ireland

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