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Kellen West recently launched a firm in the fruit drink industry, and has already exported his fruit ...

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Kellen West recently launched a firm in the fruit drink industry, and has already exported his fruit ...

Kellen West recently launched a firm in the fruit drink industry, and has already exported his fruit drinks to 11 different countries. One thing that Kellen's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country-by-country basis to meet the demands of the local markets. Kellen's firm is pursuing a ________ strategy.
A) global
B) home
C) universal
D) contemporary
E) multidomestic

Textbook

Entrepreneurship: Successfully Launching New Ventures

Edition: 5^th

Authors: Barringer, Ireland

Read 991 times

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