Explain different approaches politicians take to make the news. Why do politicians and the news ...

An ideal response will:
1. Explain how politicians attempt to gain earned media coverage, which is positive free media coverage, to shape the public’s perception of them and their policies.
2. Discuss how candidates use the media to communicate with their constituents and to advance their agendas, which includes using pseudo-events, leaks, and news conferences to direct political discourse.
3. Explain that the adversarial relationship between the media and government exists in part because politicians want to control information about themselves and their policies, while the media desires to be independent.