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If you were managing a campaign and about to veto a series of negative ads attacking your ...

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If you were managing a campaign and about to veto a series of negative ads attacking your ...

If you were managing a campaign and about to veto a series of negative ads attacking your candidate’s opponent, which of the following study results might make you change your mind?

a. Many voters are turned off by negative ads.
b. Negative ads are less expensive than issue ads.
c. Negative campaigning may actually activate the most partisan voters.
d. Positive ads allow a candidate to take the “high road.”

Textbook

Living Democracy, 2014 Elections and Updates Edition

Edition: 4^th

Authors: Shea, Green, Smith

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texasflats Author

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Helped a lot

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Thank you, thank you, thank you!

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Thanks for your help!!

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