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Afotando Afotando
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7 years ago
How is conversation marketing different from traditional marketing?
A.    Customers in conversation marketing merely want to get information about companies and products and do not offer feedback.
B.    Traditional marketing is bi-directional, while conversation marketing is unidirectional—it flows from the consumers to the company.
C.    In conversation marketing, customers participate interactively in the marketing process.
D.    Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.
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Business Communication Essentials, Canadian Edition

Business Communication Essentials, Canadian Edition


Edition: 3rd
Authors:
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atomicpc_techatomicpc_tech
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7 years ago
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