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Puscifer Puscifer
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6 years ago
Suppose you have to communicate information about increasing product prices. Describe your approach and the likely reactions from your bookkeeping department and your sales department.
Textbook 
Business Communication Essentials, Canadian Edition

Business Communication Essentials, Canadian Edition


Edition: 3rd
Authors:
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#1
6 years ago
You should use the direct approach for your bookkeeping department. Although your audience will have to make some arithmetical adjustments, chances are they will be unemotional about the change. On the other hand, your sales department will likely react very differently and you may want to use the indirect approach. The sales department may see the change as weakening your product’s competitive advantage, threatening their income and/or perhaps even their jobs. 
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