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pirex pirex
wrote...
Posts: 634
6 years ago
Explain why a firm may hire managers to operate outlets near the firm's headquarters, but may sell franchise rights for the outlets located greater distances from the headquarters. (With a franchise, the firm sells a brand name and a method of doing business to someone who then owns and operates the outlet.)
Textbook 
Microeconomics

Microeconomics


Edition: 6th
Author:
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1 Reply
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And if you fall, I'll pick you up
And if you court this disaster
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wrote...
6 years ago
To avoid moral hazard problems, the firm must monitor the managers of the outlets. The firm can cost-effectively monitor operations near the headquarters. However, the cost of monitoring rises the farther away the outlet is located. Thus, the firm may earn more profit by franchising the outlets located far from the headquarters instead of trying to monitor them.
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