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Home Q & A Board Other Fields Homework Help Sociology
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Spartankonin Spartankonin
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6 years ago
Sam Smith, the CEO of a local TV station, recently conducted a study of TV watchers in his area. He obtained a list of all residential customers from the cable TV company’s billing list. He selected customers from the 20 000 households on the billing list by taking every fortieth household. A trained interviewer then visited each household and asked detailed questions about the viewing habits of various family members.
What is the sampling frame in Sam Smith’s study?
A) Cable television viewers
B) All voters in the community
C) The list of customers from the cable television company
D) All households in the community
E) Adults who own televisions
Textbook 
Basics of Social Research, Canadian Edition

Basics of Social Research, Canadian Edition


Edition: 4th
Authors:
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mtechamamtechama
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Spartankonin Author
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6 years ago
Thanks
carston
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Yesterday
Smart ... Thanks!
sweetalia
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2 hours ago
You make an excellent tutor!
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