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A limitation of focus group interviews is the so-called “polarization effect.” This means that ...

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A limitation of focus group interviews is the so-called “polarization effect.” This means that ...

A limitation of focus group interviews is the so-called “polarization effect.” This means that
A) a moderator may unknowingly limit open, free expression of group members.
B) focus group participants produce fewer ideas than individual interviews do.
C) attitudes become more extreme after group discussion.
D) it is not clear whom the members of the focus group are representing—themselves, social groups, or their membership in the focus group.
E) the natural setting allows people to express opinions/ideas freely.

Textbook

Basics of Social Research, Canadian Edition

Edition: 4^th

Authors: Neuman, Robson

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