Which of the following statements best describes the difference between qualitative content analysis and quantitative content analysis?
A) In qualitative approaches to content analysis, manifest content is usually the focus, while in quantitative approaches attention shifts to revealing implied meanings and motives.
B) Quantitative content analysts use segments of text to identify instances of a code, while qualitative content analysts are more likely to examine entire texts at once for their meaning.
C) Quantitative content analysis organizes and links general themes into a coherent theory about social life, while in qualitative content analysis the goal is to identify general themes that run through the different texts.
D) Qualitative content analysis often finds patterns by using sophisticated statistical techniques, while in quantitative content analysis patterns and linkages are discovered through the coding process.
E) Quantitative content analysis is presented through the use of statistical tables, while qualitative content analysis provides evidence in the form of graphs and summarized statistics.
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