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Consle Consle
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Posts: 1039
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6 years ago
The process of preparing and integrating a company's advertising efforts with the overall IMC message is the:
A) message theme.
B) advertising management program.
C) executional framework.
D) communication analysis.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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Posts: 985
6 years ago
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