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Sitki Sitki
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6 years ago
Means-end theory provides the basis of the MECCAS approach to advertising.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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