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bongua185 bongua185
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Posts: 1007
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6 years ago
The key phrase in an advertisement that is memorable and identifies the uniqueness of the brand is:
A) the creative brief.
B) product positioning.
C) variability theory.
D) a tagline.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 40 times
1 Reply

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