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Sitki Sitki
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Posts: 1536
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6 years ago
To provide protection from lawsuits, company leaders and advertisers must be sure that any claim made about the competition using a unique selling proposition message strategy approach can be clearly substantiated.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 38 times
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Replies
wrote...
6 years ago
FALSE
Sitki Author
wrote...
6 years ago
Thanks
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