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Consle Consle
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Posts: 1039
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6 years ago
To be successful, the funniness in a humor appeal should be:
A) directed at the target audience of the ad.
B) of a low level since humor that is too heavy tends to interfere with message recall.
C) directed to the audience's value system.
D) connected directly to the product's benefits.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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