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Sitki Sitki
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6 years ago
When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers who are also accountants find the ad to be more credible based on:
A) attractiveness.
B) similarity.
C) likeability.
D) persuasiveness.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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Sitki Author
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#2
6 years ago
Correct again
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