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Sitki Sitki
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6 years ago
A business-to-business advertisement for Service Metrics about internet security shows a man blindfolded about to step into a manhole. The manhole illustrates the ________ component of the behavioral response model.
A) severity
B) vulnerability
C) response cost
D) negative consequence
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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