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bongua185 bongua185
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6 years ago
The exposure pattern or schedule used in an ad campaign is its:
A) continuity.
B) discontinuity campaign.
C) reach.
D) frequency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
Thank you, thank you, thank you!
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Yesterday
Helped a lot
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2 hours ago
Thanks
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