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Consle Consle
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Posts: 1039
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6 years ago
By monitoring online social chatter, brand managers that want to advertise on television can gain:
A) data regarding what fans are saying about various brands.
B) information about which ads are being watched on TV.
C) a better perspective regarding the television shows that offer the best match for placing ads.
D) information on which social media to use with television and radio advertising.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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