Chapter_11_TESTBANK_EM_Medoff_3e.doc

Electronic Media: Then, Now, and Later 3e Norman J. Medoff and Barbara K. Kaye TEST BANK: Chapter 11 True/False 1. The term “live remote” was coined in the early days of radio. True 2. In the 1920s, some local stations recorded their audio programs as “electrical transcriptions.” True 3. Satellites, like cable, support two-way communication. False 4. Many cable companies are responding to cord cutters by increasing the number of channels available in any given bundle to make a robust bundle. False 5. Newsrooms incorporating new technologies in the field have typically had to increase the size of their field production crews. False 6. The term “vertical audience recycling” refers to getting listeners to return to the station later in the day. True 7. The system for distributing cable signals to subscribers resembles a tree with trunk and branches. True 8. An advantage of the type of wires used by cable systems is that the signals did not lose strength when travelling long distances. False 9. When DirecTV and Dish Network first began delivering satellite television, the law prohibited them from carrying local television stations. False 10. Character generators are used to make a multitude of creative changes, such as slow motion, to the video. False 11. In the studio control room, TD stands for technical director. True 12. Streaming media content allows audience members to rent the content rather than having to buy it. True 13. Technological developments have allowed for portable or field television production, including electronic newsgathering. True 14. Satellite television companies have begun producing significant quantities of entertainment programming. False 15. Webisodes are short programs produced for the Internet. True Multiple Choice 16. What did networks think about recording programs for later use? A. They didn’t allow it because of poor sound quality. B. They didn’t allow it because of copyright issues. C. They allowed it because it could be played multiple times. D. They allowed it because the artists asked them to. 17. Which of these is responsible for policy planning, hiring, payroll, contract administration, and maintenance of offices and studios (among other things)? A. program director B. engineering department C. general management D. production department 18. Which of the following works most closely with the music director? A. chief engineer B. program director C. regional sales manager D. promotions director 19. The engineering department of a broadcast station is in charge of A. complying with FCC technical requirements. B. complying with FCC programming requirements. C. tracking all station vehicles. D. both A and B 20. Workflow, as a process in broadcast stations, is most closely associated with which department? A. sales B. programming C. promotion D. engineering 21. Buying time on other media to disseminate commercial messages about a broadcast station is most closely associated with which department? A. sales B. programming C. promotion D. engineering 22. Which of the following is not an expectation of radio stations’ promotional activities? A. generate ratings B. generate controversy C. generate revenue D. generate goodwill 23. Until the 1970s, cable companies A. rarely produced programs. B. offered 12 or fewer channels. C. both A and B D. none of the above 24. Cable systems send signals through a system of A. shielded coaxial wires. B. shielded triaxial wires. C. coated coaxial wires. D. coated triaxial wires. 25. TVRO is most closely associated with A. broadcast TV. B. cable TV. C. satellite TV. D. Internet TV. 26. TV programming departments are primarily concerned with A. program development and production. B. program acquisition and scheduling. C. program signal quality. D. both A and B 27. In larger markets, the sales manager position may be divided into local sales manager and A. national (or regional) sales manager. B. promotions manager. C. account manager. D. LSPA manager. 28. Studio cameras are mounted on A. pedestals. B. tripods. C. camera control units. D. gaffers. 29. This device combines and processes signals from multiple video sources. A. router B. input grid C. camera control unit D. switchers 30. Goals of general management of cable services include negotiating A. the most desirable channels for their audience. B. the best price for channels. C. affordable retransmission fees. D. all of the above 31. Nonlinear editing allows A. increased experimentation with style and content. B. more creative flexibility. C. repurposing. D. all of the above 32. Repurposing involves A. allowing users to become involved in the editing process. B. airing a program multiple times. C. adapting program material for other uses. D. selling program content to other broadcasters. 33. Sales in satellite radio involves A. marketing to the general population to gain and keep subscribers. B. selling advertising time. C. promoting special content. D. both A & B 34. Which of the following is not an advantage of digital delivery of content via the Internet? A. Streaming takes more storage space than downloaded content. B. Streaming begins when the listener chooses. C. Streaming helps preserve copyright because content is not downloaded. D. Broadcasters can give viewers access to libraries of recorded material. 35. Which of the following is expected to continue to be an advantage of traditional radio? A. It will replace MP3 players. B. It can be localized. C. It will become less consolidated and less automated. D. both B and C Medoff + Kaye 3e tb ch 11.doc © 2017 Taylor & Francis Page 5 of 5