Management

6 years ago

While franchisors defend restrictive contract provisions regarding purchases of goods and services ...

While franchisors defend restrictive contract provisions regarding purchases of goods and services as being essential for a common image, franchisees argue that such restrictions may constitute antitrust.
[true or false]

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parth patel4

2 years ago

Leased department operators often lease space to other retailers as a means of generating rental ...

Leased department operators often lease space to other retailers as a means of generating rental income, using "dead" retail space and providing additional in-store customer traffic.
[true or false]

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6 years ago

In general, independent vertical marketing systems are most appropriate for specialty goods.[true or ...

In general, independent vertical marketing systems are most appropriate for specialty goods.
[true or false]

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6 years ago

When a chain retailer bypasses a wholesaler by performing several wholesale functions, an ...

When a chain retailer bypasses a wholesaler by performing several wholesale functions, an independent vertical marketing system is utilized.
[true or false]

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6 years ago

Both retail franchise cooperatives and consumer cooperatives are owned by their members.[true or ...

Both retail franchise cooperatives and consumer cooperatives are owned by their members.
[true or false]

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6 years ago

According to the wheel of retailing theory, retail innovators first appear as ________.

According to the wheel of retailing theory, retail innovators first appear as ________.
A) low-price operators with low costs
B) power retailers
C) firms that provide a wide complement of customer services
D) firms that offer wide

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6 years ago

According to the wheel of retailing theory, as retail innovators mature, they ________.

According to the wheel of retailing theory, as retail innovators mature, they ________.
A) increase their market share at the expense of high-cost, full-service retailers
B) reduce customer services to concentrate on the price-conscious cus

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6 years ago

In scrambled merchandising, a retailer ________.

In scrambled merchandising, a retailer ________.
A) adds goods and services that may be unrelated to each other and to the firm's original business
B) trades up its customer services to attract a new target market
C) attempts to r

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6 years ago

Which theory asserts that retail institutions pass identifiable stages ranging from innovation to ...

Which theory asserts that retail institutions pass identifiable stages ranging from innovation to decline?
A) scrambled merchandising
B) the wheel of retailing
C) rationalized retailing
D) the retail life cycle

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6 years ago

Progressive firms expand their geographic bases of operations and newer companies enter the ...

Progressive firms expand their geographic bases of operations and newer companies enter the marketplace at which retail life cycle stage?
A) introduction
B) growth
C) maturity
D) decline

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6 years ago

A retailer can reduce dependency on its core operations through ________.

A retailer can reduce dependency on its core operations through ________.
A) a cost-containment strategy
B) downsizing
C) diversification
D) mergers

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Niña Illustrisimo

2 years ago

A departmentalized self-service food store with minimum annual sales of $2 million is a ________.

A departmentalized self-service food store with minimum annual sales of $2 million is a ________.
A) convenience store
B) specialty store
C) supermarket
D) food-based superstore

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6 years ago

Which retail institution is not included in the traditional definition of a supermarket?

Which retail institution is not included in the traditional definition of a supermarket?
A) convenience store
B) food-based superstore
C) warehouse store
D) box (limited-line) store

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6 years ago

A retailer that concentrates on selling one goods or service line is a ________ store.

A retailer that concentrates on selling one goods or service line is a ________ store.
A) full-line discount
B) specialty
C) variety
D) department

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6 years ago

Two types of retail institutions satisfy the definition of a department store: the traditional ...

Two types of retail institutions satisfy the definition of a department store: the traditional department store and the ________.
A) full-line discount store
B) supercenter
C) variety store
D) hypermarket

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6 years ago

Which retail institution purchases brand-name merchandise on an opportunistic basis?

Which retail institution purchases brand-name merchandise on an opportunistic basis?
A) warehouse store
B) full-line discount store
C) flea market
D) off-price chain

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Bethany Maciejewski

3 years ago

Which institution sells goods to both final consumers and retailers?

Which institution sells goods to both final consumers and retailers?
A) retail cooperative
B) flea market
C) factory outlet
D) membership club

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6 years ago

A destination retailer ________. (Multiple Choice)

A destination retailer ________.
A) is patronized because of convenience
B) has a large proportion of outshoppers
C) is a parasite
D) uses price as its major component in the retailing mix

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6 years ago

A destination retailer can be differentiated from other retailers on the basis of its ________.

A destination retailer can be differentiated from other retailers on the basis of its ________.
A) high overall value orientation
B) small trading area
C) low overall prices
D) high consumer loyalty

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6 years ago

According to the wheel of retailing theory, retail innovators have what major advantage over ...

According to the wheel of retailing theory, retail innovators have what major advantage over traditional retailers?
A) being a low-cost provider
B) a more convenient location
C) superior service
D) exclusive merchandise lines

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6 years ago

According to the wheel of retailing theory, which pricing strategy is used by a retailer during the ...

According to the wheel of retailing theory, which pricing strategy is used by a retailer during the innovation phase?
A) pricing above the market
B) pricing at the market
C) pricing below the market
D) skimming pricing

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6 years ago

According to the wheel of retailing, retail institutions become vulnerable when ________.

According to the wheel of retailing, retail institutions become vulnerable when ________.
A) the innovator's strategy is no longer considered unique by its target market
B) consumers do not accept the retailer's new price-consciou

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6 years ago

A pharmacy (due to increased competition from a neighboring supermarket) has now added an exclusive ...

A pharmacy (due to increased competition from a neighboring supermarket) has now added an exclusive line of cosmetics, and has expanded its line of greeting cards and gift wrapping items. This strategy illustrates ________.
A) scrambled merchand

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6 years ago

The evolution of the conventional supermarket into a combination store, food-based superstore, and ...

The evolution of the conventional supermarket into a combination store, food-based superstore, and supercenter can be explained by which retail concept?
A) wheel of retailing
B) the retail life cycle
C) rationalized retailing
D) s

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6 years ago

A retailer that believes that a retail life cycle resembles a fad should use ________.

A retailer that believes that a retail life cycle resembles a fad should use ________.
A) rationalized retailing
B) positioned retailing
C) a cost-containment approach
D) mass merchandising

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6 years ago

The retail life cycle stage corresponding to an innovative retailer's first becoming vulnerable to ...

The retail life cycle stage corresponding to an innovative retailer's first becoming vulnerable to a new retailer with a lower cost structure is ________.
A) maturity
B) decline
C) accelerated development
D) innovation

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6 years ago

The food-oriented retailer with the narrowest width and depth of assortment is the ________.

The food-oriented retailer with the narrowest width and depth of assortment is the ________.
A) conventional supermarket
B) food-based superstore
C) box (limited-line) store
D) convenience store

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6 years ago

Which of the following allows a retailer to accomplish one-stop shopping?

Which of the following allows a retailer to accomplish one-stop shopping?
A) franchising
B) licensing
C) independent vertical marketing systems
D) food-based superstores

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6 years ago

The food-oriented retailer with the greatest width of assortment is the ________.

The food-oriented retailer with the greatest width of assortment is the ________.
A) conventional supermarket
B) supercenter
C) combination store
D) food-based superstore

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6 years ago

A narrow, deep product mix characterizes which retail institution?

A narrow, deep product mix characterizes which retail institution?
A) department store
B) off-price chain
C) variety store
D) specialty store

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6 years ago

Department stores have increasingly used designer boutiques to highlight specific designers to small ...

Department stores have increasingly used designer boutiques to highlight specific designers to small market segments. This strategy most closely resembles that of which retail institution?
A) superstore
B) full-line discount store
C) v

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6 years ago

Department stores are now facing increased competition from off-price chains, factory outlets, ...

Department stores are now facing increased competition from off-price chains, factory outlets, membership clubs, and flea markets. This illustrates ________.
A) scrambled merchandising
B) the wheel of retailing
C) rationalized retailin

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6 years ago

Which retail institution is an example of vertical integration?

Which retail institution is an example of vertical integration?
A) membership club
B) off-price chain
C) factory outlet
D) warehouse store

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6 years ago

A destination retailer has a relatively small trading area.[true or false]

A destination retailer has a relatively small trading area.
[true or false]

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6 years ago

A fundamental assumption of the wheel of retailing theory is that innovation is on the basis of a ...

A fundamental assumption of the wheel of retailing theory is that innovation is on the basis of a change in at least one component of the retail mix.
[true or false]

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6 years ago

Increased consumer price consciousness explains much of the popularity of scrambled ...

Increased consumer price consciousness explains much of the popularity of scrambled merchandising.
[true or false]

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6 years ago

Scrambled merchandising has a contagious effect that can affect a variety of retail ...

Scrambled merchandising has a contagious effect that can affect a variety of retail institutions.
[true or false]

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6 years ago

The use of prototype stores, second-use locations, and the buying of refurbished equipment are all ...

The use of prototype stores, second-use locations, and the buying of refurbished equipment are all an example of a cost-containment approach.
[true or false]

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6 years ago

Conventional supermarkets, food-based superstores, combination stores, box (limited-line) stores, ...

Conventional supermarkets, food-based superstores, combination stores, box (limited-line) stores, and warehouse stores are all included in the general definition of a supermarket.
[true or false]

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