Marketing

Corporate social responsibility is mainly concerned with how a company affects t

Corporate social responsibility is mainly concerned with how a company affects t

Corporate social responsibility is mainly concerned with how a company affects the ________.
A) family
B) investor
C) community
D) vendors
E) stockholders

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The Calvert Company assigns companies scores between 1 and 5 on which of the fol

The Calvert Company assigns companies scores between 1 and 5 on which of the fol

The Calvert Company assigns companies scores between 1 and 5 on which of the following categories?
A) freedom of information
B) transparency
C) community relations
D) truth in advertising
E) consumer privacy

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Which of the following would LEAST likely be a source of a company's values and

Which of the following would LEAST likely be a source of a company's values and

Which of the following would LEAST likely be a source of a company's values and principles?
A) the company's code of ethics
B) the company's marketing campaign
C) the company's mission statement
D) the owner�

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When Shell Oil works toward reducing emissions of nitrous oxide and sulfur dioxi

When Shell Oil works toward reducing emissions of nitrous oxide and sulfur dioxi

When Shell Oil works toward reducing emissions of nitrous oxide and sulfur dioxide from its facilities, this is NOT an example of which of the following pillars of corporate social responsibility?
A) community and "good neighbor" polic

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When the banana supplier Chiquita begins to improve conditions for its workers b

When the banana supplier Chiquita begins to improve conditions for its workers b

When the banana supplier Chiquita begins to improve conditions for its workers by constructing schools for employees' families, this is an example of which of the pillars of corporate social responsibility?
A) human rights and employment st

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Isaac is a franchise owner of a fast food restaurant. When another franchisee is

Isaac is a franchise owner of a fast food restaurant. When another franchisee is

Isaac is a franchise owner of a fast food restaurant. When another franchisee is accused of using artificial meat in its hamburgers, sales at Isaac's franchise location drop dramatically. What disadvantage of franchising is BEST demonstrated by

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bbb

Which of the following should a business owner create monthly?

Which of the following should a business owner create monthly?

Which of the following should a business owner create monthly?
A) marketing plans
B) financial statements and budgets
C) mission statement
D) risk analysis
E) operational plans

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bbb

Sam is eager to start a local magazine that will include articles about health a

Sam is eager to start a local magazine that will include articles about health a

Sam is eager to start a local magazine that will include articles about health and fitness and provide a place for local health and fitness professionals to advertise their services. Which of the following does he NOT need to include in his business

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bbb

A ________ is a formal document that states the goals of the business as well as

A ________ is a formal document that states the goals of the business as well as

A ________ is a formal document that states the goals of the business as well as the intended process for reaching those goals.
A) strategy
B) business plan
C) prospectus
D) vision statement
E) marketing plan

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goji.go

Regardless of how well or poorly a franchise business is doing, franchisees must

Regardless of how well or poorly a franchise business is doing, franchisees must

Regardless of how well or poorly a franchise business is doing, franchisees must give the franchiser a monthly ________.
A) financial statement
B) marketing plan
C) royalty fee
D) inventory report
E) training update

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goji.go

Kyle is an entrepreneur who runs his own advertising agency. He can see the whol

Kyle is an entrepreneur who runs his own advertising agency. He can see the whol

Kyle is an entrepreneur who runs his own advertising agency. He can see the whole picture of what is involved in growing his company, and he has developed a solid plan for every aspect of the business, including production, financing, and marketing.

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goji.go

Technology has had a significant impact on small businesses because ________.

Technology has had a significant impact on small businesses because ________.

Technology has had a significant impact on small businesses because ________.
A) the PC and the Internet have made starting a new business much easier
B) the failure of so many Web-based businesses in the late 1990s made capital unavailable

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goji.go

Ever since Kim opened her own nail salon, she has made all important decisions a

Ever since Kim opened her own nail salon, she has made all important decisions a

Ever since Kim opened her own nail salon, she has made all important decisions about how it is run. She recently launched a website to market her services and a new line of organic nail products. Which reason for starting a small business is BEST dis

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goji.go

A franchise is a method of doing business in which ________.

A franchise is a method of doing business in which ________.

A franchise is a method of doing business in which ________.
A) an entrepreneur sets up and manages a small business based on an innovative idea or product
B) a company's products or services are sold to independent third-party operato

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goji.go

Which of the following does a franchise company offer to people who want to star

Which of the following does a franchise company offer to people who want to star

Which of the following does a franchise company offer to people who want to start a business?
A) creative control and flexibility
B) lower initial costs than when starting a business from scratch
C) guaranteed freedom from local compe

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goji.go

All of the following EXCEPT ________ would be an advantage to partnership.

All of the following EXCEPT ________ would be an advantage to partnership.

All of the following EXCEPT ________ would be an advantage to partnership.
A) pooled skills
B) increased financial resources
C) increased available time
D) unlimited liability
E) no separate tax return required

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goji.go

Dan is excited to start marketing and selling his new indoor practice hockey tar

Dan is excited to start marketing and selling his new indoor practice hockey tar

Dan is excited to start marketing and selling his new indoor practice hockey tarps and would like to start today. He already has several hockey associations waiting to make purchases. Dan's best option for starting his business quickly and hassl

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goji.go

In business planning, what is the main course of action created by top-level man

In business planning, what is the main course of action created by top-level man

In business planning, what is the main course of action created by top-level managers?
A) a financial analysis
B) a marketing plan
C) a strategic plan
D) a SWOT analysis
E) a mission statement

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goji.go

Once a company's vision and mission statement have been articulated, management

Once a company's vision and mission statement have been articulated, management

Once a company's vision and mission statement have been articulated, management must assess a company's SWOT, which stands for ________.
A) strengths, weaknesses, operations, and targets
B) strengths, world view, obligations, and

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goji.go

In an organizational chart for a company, training will generally fall under wha

In an organizational chart for a company, training will generally fall under wha

In an organizational chart for a company, training will generally fall under what division?
A) human resources
B) finance
C) operations
D) marketing
E) sales

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goji.go

A company that is organized around specific business functions and where there a

A company that is organized around specific business functions and where there a

A company that is organized around specific business functions and where there are several levels of first-line and middle managers is a(n) ________ organization.
A) network
B) vertical
C) flat
D) linear
E) inverted

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goji.go

Adam Zarand wants to help his company decide whether or not to shut down an unpr

Adam Zarand wants to help his company decide whether or not to shut down an unpr

Adam Zarand wants to help his company decide whether or not to shut down an unproductive plant. Which type of accounting will he MOST LIKELY use?
A) managerial
B) tax
C) government
D) financial

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anjelikaguf

Maxwell is a freshman in college and believes in his self-worth and value. He ha

Maxwell is a freshman in college and believes in his self-worth and value. He ha

Maxwell is a freshman in college and believes in his self-worth and value. He has high expectations for his achievement in his eventual career. Maxwell spends a good deal of money each month, often making "copurchases" with his parents. Max

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goji.go

Luis works as a marketing manager for a consumer products company. He feels stro

Luis works as a marketing manager for a consumer products company. He feels stro

Luis works as a marketing manager for a consumer products company. He feels strongly about the product lines he manages and is dedicated to the company's mission and ideals. Luis' product lines are among the best sellers in the company. Acc

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goji.go

Which of the following statements about social media's impact on business is NOT

Which of the following statements about social media's impact on business is NOT

Which of the following statements about social media's impact on business is NOT true?
A) Social media helps people start and fund new businesses.
B) It is critical for companies to keep watch on the messages and information being spr

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goji.go

Nicholas works for a marketing firm, which is looking to cut staff due to financ

Nicholas works for a marketing firm, which is looking to cut staff due to financ

Nicholas works for a marketing firm, which is looking to cut staff due to financial hardships. Since Nicholas is nearing 70 years old, the company decides to encourage him to retire by offering him various financial incentives. This worker buyout is

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goji.go

Doreen is a marketing instructor at the branch office of a local college. When s

Doreen is a marketing instructor at the branch office of a local college. When s

Doreen is a marketing instructor at the branch office of a local college. When she cannot teach one of her evening classes, she hires her friend Patrick to fill in for her. In this case, Patrick is a(n) ________.
A) contingent worker
B) ind

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goji.go

Chelsea is a marketing manager and receives a lump sum payment from her company

Chelsea is a marketing manager and receives a lump sum payment from her company

Chelsea is a marketing manager and receives a lump sum payment from her company based on the company's higher-than-normal profits from last year. Chelsea's compensation is called a ________.
A) salary
B) wage
C) commission

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goji.go

Suki earns $52,000 per year for her work as an associate marketing manager. Suki

Suki earns $52,000 per year for her work as an associate marketing manager. Suki

Suki earns $52,000 per year for her work as an associate marketing manager. Suki's compensation is called a ________.
A) salary
B) wage
C) commission
D) bonus
E) defined contribution plan

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goji.go

Software that tracks your personal information and sends it to a third party wit

Software that tracks your personal information and sends it to a third party wit

Software that tracks your personal information and sends it to a third party without your knowledge is called ________.
A) adware
B) spyware
C) phishing
D) spam
E) viral marketing

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goji.go

Hilde's company wants to develop an understanding of the demographics of people

Hilde's company wants to develop an understanding of the demographics of people

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product. The company wants to target its marketing at this demographic of people. The marketing department has used a database management system t

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goji.go

Marianne is the payroll manager at Johnson Manufacturing. She wants to upgrade t

Marianne is the payroll manager at Johnson Manufacturing. She wants to upgrade t

Marianne is the payroll manager at Johnson Manufacturing. She wants to upgrade the department's accounting systems. To whom should she send her request for an upgrade?
A) Director of Human Resources
B) Vice President of Operations

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goji.go

The unit in a company that is most often responsible for the hardware components

The unit in a company that is most often responsible for the hardware components

The unit in a company that is most often responsible for the hardware components, software programs, and networking strategies of a business organization is ________.
A) information technology
B) operations
C) finance
D) marketing

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goji.go

Which of the following is a function of a company's IT department?

Which of the following is a function of a company's IT department?

Which of the following is a function of a company's IT department?
A) managing the use of mobile computing
B) setting sales targets for technology products
C) marketing new technologies to consumers
D) identifying new locati

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goji.go

An online dating service that charges members makes money primarily through usin

An online dating service that charges members makes money primarily through usin

An online dating service that charges members makes money primarily through using a(n) ________.
A) fee-based model
B) intermediary model
C) community-based model
D) advertising-based model
E) niche model

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goji.go

The online advertising acronym PPC stands for ________.

The online advertising acronym PPC stands for ________.

The online advertising acronym PPC stands for ________.
A) push-pull-charging
B) pay-per-click
C) person-pays-cash
D) players-pay-cash
E) purchase-price-charge

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goji.go

Viral marketing is least likely to occur via ________.

Viral marketing is least likely to occur via ________.

Viral marketing is least likely to occur via ________.
A) websites
B) television
C) social networks
D) e-mail
E) YouTube

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goji.go

CRM stands for ________. (Multiple Choice)

CRM stands for ________. (Multiple Choice)

CRM stands for ________.
A) consumer relations manager
B) customer relationship management
C) communications, retailing, marketing
D) customized relationship management
E) consumer reaction marketing

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blazer103

The approach to quality control ________.

The approach to quality control ________.

The approach to quality control ________.
A) requires a team to inspect products at the end of production
B) finds potential problems early to prevent recurrence
C) views quality control as a marketing role
D) allows six errors pe

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goji.go

Which of the following statements is true?

Which of the following statements is true?

Which of the following statements is true?
A) The manufacturing industry has done little to stimulate the economy.
B) Manufacturing has surged in the last decade due to decreases in imported goods.
C) The manufacturing sector is respon

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