Marketing

5 years ago

Which one of the following is NOT one of the four functions of data analysis discussed in the ...

Which one of the following is NOT one of the four functions of data analysis discussed in the textbook?
A) summarizes the data
B) compares for meaningful differences
C) relates underlying patterns
D) generalizes sample findings

DavenLC 26 2 Replies

5 years ago

"The average respondent's age is 44" is an example of which function of data ...

"The average respondent's age is 44" is an example of which function of data analysis?
A) differentiation
B) communication
C) generalization
D) summarization
E) reflection

DavenLC 156 2 Replies

5 years ago

What are the forms of data analyses that may be used if the research objective were relationships?

What are the forms of data analyses that may be used if the research objective were relationships?
A) correlation, confidence intervals, and regression
B) cross-tabulation, correlation, and regression
C) hypothesis tests and confiden

DavenLC 27 2 Replies

5 years ago

Which term refers to any statistical measure used that somehow reflects a typical or frequent ...

Which term refers to any statistical measure used that somehow reflects a typical or frequent response?
A) averages and trends
B) frequency distribution
C) central variation
D) central tendency
E) typical matrix

DavenLC 58 1 Reply

6 years ago

If two values are tied for the value that occurs most often in a data set, the distribution is said ...

If two values are tied for the value that occurs most often in a data set, the distribution is said to be:
A) deuced
B) modal
C) bimodal
D) normal
E) trimodal

DavenLC 40 2 Replies

5 years ago

In the following data set, what is the mode? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )A) 4.66B) 1C) 42D) 6E) ...

In the following data set, what is the mode? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )
A) 4.66
B) 1
C) 42
D) 6
E) 1 and 0

DavenLC 33 1 Reply

6 years ago

Measures of variability are concerned with:

Measures of variability are concerned with:
A) central tendency.
B) the degree to which respondents are "typical."
C) depicting "typical" frequencies among the values in a set.
D) depicting the similarities

DavenLC 61 1 Reply

stud_fler

6 years ago

Which is the best description of a frequency distribution?

Which is the best description of a frequency distribution?
A) the number of times a respondent answers each survey question
B) depiction of the accumulative variance in a dataset
C) the number of frequencies that normal distribution

DavenLC 47 2 Replies

5 years ago

In the formula for calculating the standard deviation, the differences between each observation and ...

In the formula for calculating the standard deviation, the differences between each observation and the mean is squared. If we did not square these differences, the standard deviation would:
A) be too small to be of any usefulness
B) clos

DavenLC 36 2 Replies

5 years ago

If a categorical question was being summarized, which analyses would be appropriate?

If a categorical question was being summarized, which analyses would be appropriate?
A) mode and mean
B) mode and range
C) mean and frequency distribution
D) mean and standard deviation
E) mode and frequency or percentage dis

DavenLC 34 1 Reply

6 years ago

When we square the standard deviation, the result is known as the:

When we square the standard deviation, the result is known as the:
A) square of the standard deviation
B) root of the standard deviation
C) variance
D) frequency distribution
E) standard squared deviation

DavenLC 57 2 Replies

5 years ago

To ensure that their client managers understand the analysis terminology, ethical research companies ...

To ensure that their client managers understand the analysis terminology, ethical research companies use all of the following except:
A) handbooks or glossaries defining marketing research terms
B) appendices in reports that illustrate ana

DavenLC 36 1 Reply

6 years ago

According to your textbook, what would the next step be as outlined by the Six-Step Approach to Data ...

According to your textbook, what would the next step be as outlined by the Six-Step Approach to Data Analysis once the questionnaire question that is involved in the analysis is selected?
A) Ask “what is the research objective?”
B) Ask “how

DavenLC 59 2 Replies

5 years ago

Nonsampling errors stem from either fieldworker errors or respondent errors.

Nonsampling errors stem from either fieldworker errors or respondent errors.
A) True
B) False

DavenLC 149 2 Replies

5 years ago

Supervision and validation are ways the marketing research industry controls fieldworker errors.

Supervision and validation are ways the marketing research industry controls fieldworker errors.
A) True
B) False

DavenLC 50 2 Replies

5 years ago

A completed interview is always defined as an interview in which 100 percent of the questions have ...

A completed interview is always defined as an interview in which 100 percent of the questions have been answered.
A) True
B) False

DavenLC 79 1 Reply

6 years ago

A good definition for a completed interview is one that has all primary questions were answered.

A good definition for a completed interview is one that has all primary questions were answered.
A) True
B) False

DavenLC 55 2 Replies

5 years ago

Some industry observers believe that nonresponse is caused by fears of invasion of privacy, ...

Some industry observers believe that nonresponse is caused by fears of invasion of privacy, skepticism of consumers regarding the benefits of participating in research, and the use of research as a guise for telemarketing.
A) True
B)

DavenLC 42 1 Reply

6 years ago

Refusal to participate may be due to something as simple as the potential respondent is too busy.

Refusal to participate may be due to something as simple as the potential respondent is too busy.
A) True
B) False

DavenLC 43 1 Reply

6 years ago

Data entry requires the researcher to first undertake an operation called data coding.

Data entry requires the researcher to first undertake an operation called data coding.
A) True
B) False

DavenLC 69 2 Replies

5 years ago

The book that contains a list of all the variable names and the code numbers associated with each ...

The book that contains a list of all the variable names and the code numbers associated with each possible response to each question is called the "data set."
A) True
B) False

DavenLC 29 1 Reply

6 years ago

The complementary processes of data coding and data entry result in data analysis.

The complementary processes of data coding and data entry result in data analysis.
A) True
B) False

DavenLC 97 1 Reply

stud_fler

6 years ago

“A total of 74% of the respondents used a credit card in the past month,” can be described as a ...

“A total of 74% of the respondents used a credit card in the past month,” can be described as a descriptive measure of central tendency for metric data.
A) True
B) False

DavenLC 51 2 Replies

5 years ago

When a researcher identifies a categorical variable and compares the groups represented by that ...

When a researcher identifies a categorical variable and compares the groups represented by that variable by analyzing their differences with the second variable, it is referred to as bimodal analysis.
A) True
B) False

DavenLC 44 1 Reply

stud_fler

6 years ago

Descriptive analysis relies primarily on measures of central tendency and variability.

Descriptive analysis relies primarily on measures of central tendency and variability.
A) True
B) False

DavenLC 59 2 Replies

5 years ago

The term central tendency refers to information that describes the most typical response to a ...

The term central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, percentage, or average.
A) True
B) False

DavenLC 48 1 Reply

6 years ago

The average provides more information than the mode because it takes every member of a set of ...

The average provides more information than the mode because it takes every member of a set of numbers into account.
A) True
B) False

DavenLC 29 1 Reply

6 years ago

Measures of variability are concerned with the degree to which respondents are typical:

Measures of variability are concerned with the degree to which respondents are typical
A) True
B) False

DavenLC 44 2 Replies

5 years ago

The range of 1.00 standard deviation above, and 1.00 standard deviation below the midpoint includes ...

The range of 1.00 standard deviation above, and 1.00 standard deviation below the midpoint includes 99% of the total area underneath that curve.
A) True
B) False

DavenLC 71 1 Reply

6 years ago

If we take the square root of, the summated squared differences between each observation and the ...

If we take the square root of, the summated squared differences between each observation and the mean divided by the number of observations less one, we have the standard deviation.
A) True
B) False

DavenLC 51 2 Replies

5 years ago

If we square the standard deviation, we have variance.

If we square the standard deviation, we have variance.
A) True
B) False

DavenLC 59 2 Replies

5 years ago

The Six-Step Approach to Data Analysis the research objectives, data analysis, interpretation, and ...

The Six-Step Approach to Data Analysis the research objectives, data analysis, interpretation, and presentation of the findings are linked.
A) True
B) False

DavenLC 91 2 Replies

5 years ago

Values computed with sample data are referred to as:

Values computed with sample data are referred to as:
A) Greek parameters.
B) Roman parameters.
C) Statistics.
D) sample findings.
E) sample parameters.

DavenLC 72 1 Reply

6 years ago

Values that are computed from a complete census, using all members of the population, and are ...

Values that are computed from a complete census, using all members of the population, and are considered precise, valid, true measures of the population are called:
A) Greek parameters.
B) Roman parameters.
C) statistics.
D) p

DavenLC 68 2 Replies

5 years ago

If many, many samples were taken and the sample findings for all of these samples were plotted as a ...

If many, many samples were taken and the sample findings for all of these samples were plotted as a frequency distribution, it would approximate a bell-shaped curve called the:
A) Central Limit Theorem.
B) normal curve.
C) sampling di

DavenLC 63 2 Replies

5 years ago

Which of the following refers to a set of procedures in which the sample size and sample statistics ...

Which of the following refers to a set of procedures in which the sample size and sample statistics are used to make estimates of population parameters?
A) probability sampling
B) inference
C) generalization
D) estimation

DavenLC 61 1 Reply

6 years ago

Statisticians make estimates of population parameters that may be either:

Statisticians make estimates of population parameters that may be either:
A) means or percentages.
B) dollars or cents.
C) positive or negative.
D) qualitative or quantitative.
E) subjective or objective.

DavenLC 56 2 Replies

5 years ago

Two types of statistical inference presented in Chapter 11 of your textbook are:

Two types of statistical inference presented in Chapter 11 of your textbook are:
A) parameter estimates and regression analysis.
B) hypothesis tests and regression analysis.
C) parameter estimates and hypothesis tests.
D) samp

DavenLC 62 1 Reply

6 years ago

___________ is the process of using sample information to compute an interval that describes the ...

___________ is the process of using sample information to compute an interval that describes the range of a parameter such as a population mean or the population percentage.
A) Sample estimation
B) Hypothesis testing
C) Parameter est

DavenLC 48 2 Replies